Founded at Place Vendôme in 1906,
Van Cleef & Arpels was founded after the marriage of Estelle Arpels and Alfred Van Cleef. Ever since, the Maison has been expressing the tenderness of emotion through its creations.
A sign of destiny, the first piece mentioned in the Maison's sales records is a heart set in diamonds. With jewelry featuring cupids, emblematic couples and bouquets of flowers, love has been a constant source of inspiration for Van Cleef & Arpels.
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Van Cleef & Arpels fauna lives in the realm of emotion and affection. The inseparable Love Birds have been chirping love songs since the 1940s. In the tranquility of nature, mischievous mice, jolly rabbits and candid owls pair with their better-halves for life.
The Maison finds inspiration in operas and plays to celebrate love. From gouachés to jewelry pieces, famous classical characters come to life with exceptional stones: rubies, emeralds, sapphires... Love shines bright on Van Cleef & Arpels’ stage.
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Van Cleef & Arpels depicts sweet nothings with thoughtful pieces. Cupids, Love Birds, hearts of gold and platinum arrows or secret engraved messages are tenderly exchanged from one soul to another.
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