Van Cleef & Arpels celebrates the coming of spring with artist Alexandre Benjamin Navet

From April 11th to May 12th, in collaboration with French artist Alexandre Benjamin Navet, the Marunouchi Area Management Association and the Maison will transform Marunouchi Nakadori Avenue, into an immersive space filled with vibrantly blooming flowers. The colorful installations created by Navet will rouse the poetic sensibilities of visitors of all ages and invite them into a magical garden emerging in the heart of the city, Marunouchi Street Park.

In 2021, the Maison filled its boutique on New York’s Fifth Avenue with fresh flowers, reinforcing the emotional impact the plants can have and the vitality and joy of life. Then in 2022, it presented “Fifth Avenue Blooms imagined by Van Cleef & Arpels”, a very special experience evoking the breath of spring that was based on the artwork of Alexandre Benjamin Navet. 

 

In 2024, Van Cleef & Arpels is extending this initiative to other cities, including Tokyo. To celebrate the 2024 arrival of this season so dear to the Maison, it has collaborated with Alexandre Benjamin Navet to create a magical world that gives visitors a dream-like impression. They can stroll through an open sketchbook in the historical and cultural center of the city: Marunouchi Nakadori.

    Marunouchi Street Park map by Alexandre Benjamin Navet. Van Cleef & Arpels.

    Marunouchi Street Park map by Alexandre Benjamin Navet.

“I am in awe to have this opportunity to express myself on a beautiful street in a city with such a unique energy”

Alexandre Benjamin Navet

Alexandre Benjamin Navet has brought a world of color to life on the facades of Van Cleef & Arpels boutiques around the world, including Paris, New York, Dubai and Tokyo. From Thursday, 11 April to Sunday, 12 May, his stunning designs will be featured along the entire length of Tokyo’s Marunouchi Nakadori for the enjoyment of those passing by. The artist's trademark pastel drawings that showcase vivid colors and energetic lines are transformed into large sculptures, arches, benches, pergolas and other objects, along with real flowers in pots and flower beds, to create an immersive experience. 

    Potrait of Alexandre Benjamin Navet. Van Cleef & Arpels

    Potrait of Alexandre Benjamin Navet.

Workshops with Alexandre Benjamin Navet

As part of the Spring celebration, visitors can enjoy collage and bouquet-making workshops throughout the event. For a limited time, a pop-up boutique will be opened, offering a space to experience the overflowing vitality and delicate beauty of the flowers depicted by the Maison through its creations.

 

We invite you to join Van Cleef & Arpels and Alexandre Benjamin Navet in celebrating the arrival of spring 2024 in this magical floral celebration.

  • Spring is Blooming in Tokyo imagined by Van Cleef & Arpels with Alexandre Benjamin Navet 

     

    Location: Marunouchi Naka-dori Avenue (Special Ward Dori Sen No. 114) 

    Block 1: In front of Marunouchi Building, Yusen Building and Mitsubishi Corporation Building 

    Block 2: In front of Marunouchi Nichome Building and Marunouchi Nakadori Avenue. 

    Block 3: In front of Marunouchi Park Building and Meiji Yasuda Life Insurance Building. 

     

    Workshop Outline 

    Details on workshop dates and reservation methods will be posted on Van Cleef & Arpels' official LINE account from March 27. 

  • Frivole pendant, small model

    Rose Gold

    € 3'900

  • Frivole Between the Finger ring

    Rose Gold

    € 6'900

  • Frivole earrings, small model

    Rose Gold

    € 6'100

  • Frivole ring, 8 flowers

    Rose Gold

    € 21'800

  • Frivole bracelet, mini model

    White Gold

    € 2'140

  • Frivole Between the Finger ring

    White Gold

    € 13'000

  • Frivole bracelet, mini model

    Yellow Gold

    € 4'650

  • Frivole pendant, large model

    Yellow Gold

    € 16'000

  • Frivole earrings, mini model

    Yellow Gold

    € 8'150

  • Frivole ring, 8 flowers

    Yellow Gold

    € 11'200

  • Frivole pendant, mini model

    Yellow Gold

    € 2'150 +1 stone variation

  • Rose de Noël earrings, small model

    Yellow Gold

    € 29'200

  • Rose de Noël clip pendant, small model

    Yellow Gold

    € 18'600 +2 stone variations

  • Frivole bracelet, 7 flowers, medium model

    Yellow Gold

    € 18'700

  • Frivole pendant, 3 flowers, mini model

    Yellow Gold

    € 5'700

  • Two Butterfly earrings

    Yellow Gold

    € 25'900 +2 stone variations

  • Two Butterfly Between the Finger ring

    Yellow Gold

    € 25'900 +2 stone variations

  • Frivole bracelet, mini model

    Rose Gold

    € 2'270

  • Frivole pendant, mini model

    Rose Gold

    € 2'460

  • Lucky Animals Dachshund Clip

    Rose Gold

    € 7'850

  • Frivole earrings, mini model

    Rose Gold

    € 8'150

  • Fleurette ring

    Rose Gold

    € 15'100

  • Fleurette necklace, 5 flowers

    Rose Gold

    € 44'300

  • Lotus clip pendant, large model

    White Gold

    € 94'500

  • Lotus Between the Finger ring

    White Gold

    € 41'500

  • Lady Arpels Day and Night Fée Ondine Watch

    White Gold

    € 170'000

  • Frivole bracelet, 7 flowers, medium model

    White Gold

    € 96'000

  • Frivole bracelet, 5 flowers

    White Gold

    € 38'900

  • Frivole necklace, 9 flowers

    White Gold

    € 79'000

  • Frivole pendant, mini model

    Yellow Gold

    € 2'690 +1 stone variation

  • Frivole bracelet, mini model

    Yellow Gold

    € 2'510 +1 stone variation

  • Lucky Animals Frog Clip

    Yellow Gold

    € 8'700

  • Frivole bracelet, mini model

    Yellow Gold

    € 2'010 +1 stone variation

  • Frivole earrings, small model

    Yellow Gold

    € 19'200

  • Lucky Spring clip

    Rose Gold

    € 8'450

  • Lucky Spring pendant, open wings ladybug

    Rose Gold

    € 4'500

  • Lucky Spring bracelet, 5 motifs

    Rose Gold

    € 5'900

  • Lucky Spring pendant, plum blossom

    Rose Gold

    € 3'550

  • Lucky Spring bracelet, open wings ladybug

    Rose Gold

    € 3'600

  • Lucky Spring long necklace, 15 motifs

    Rose Gold

    € 20'000

  • Lucky Animals Dog clip

    Yellow Gold

    € 7'850

  • Frivole Between the Finger ring

    Yellow Gold

    € 26'300

  • Frivole bracelet, 5 flowers

    Yellow Gold

    € 12'500

  • Frivole Between the Finger ring

    Yellow Gold

    € 12'200

  • Frivole necklace, 9 flowers

    Yellow Gold

    € 23'400

  • Frivole Secrète watch, medium model

    Yellow Gold

    € 53'000

  • Frivole pendant, mini model

    White Gold

    € 2'260

  • Frivole earrings, small model

    White Gold

    € 6'500

  • Frivole ring, 1 flower

    White Gold

    € 11'700

  • Frivole Between the Finger ring

    White Gold

    € 27'800

  • Frivole earrings, small model

    Rose Gold

    € 19'200

  • Lucky Animals Teddy Bear Clip

    Rose Gold

    € 8'700

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