In 2021, the Maison filled its boutique on New York’s Fifth Avenue with fresh flowers, reinforcing the emotional impact the plants can have and the vitality and joy of life. Then in 2022, it presented “Fifth Avenue Blooms imagined by Van Cleef & Arpels”, a very special experience evoking the breath of spring that was based on the artwork of Alexandre Benjamin Navet.
In 2024, Van Cleef & Arpels is extending this initiative to other cities, including Tokyo. To celebrate the 2024 arrival of this season so dear to the Maison, it has collaborated with Alexandre Benjamin Navet to create a magical world that gives visitors a dream-like impression. They can stroll through an open sketchbook in the historical and cultural center of the city: Marunouchi Nakadori.