'From April 16th to May 11th, in collaboration with French Artist Alexandre Benjamin Navet, the Maison will transform Marunouchi Nakadori Avenue, located in the heart of the metropolis of Tokyo, into an immersive space filled with vibrantly blooming flowers.
In 2021, the Maison filled its boutique on New York’s Fifth Avenue with seasonal flowers, reinforcing the emotional impact the plants can have and the vitality and joy of life. The year 2022 saw the unveiling of “Fifth Avenue Blooms imagined by Van Cleef & Arpels”, a very special experience evoking the breath of spring , drawn from the work of Alexandre Benjamin Navet. In 2024, Van Cleef & Arpels extended this initiative to other cities, including Tokyo.
This year, to celebrate the arrival of this season so dear to the Maison, passersby will be able to stroll through an imaginary garden, infused with life through the fresh color palette of Alexandre Benjamin Navet. A small outdoor library will also be filled with blooming flowers for new stories to be weaved by those who gather there.
Marunouchi Street Park map by Alexandre Benjamin Navet.
"I sincerely hope that people visiting this city of Tokyo with its unique energy will enjoy a moving experience that will enchant and astonish"
'During the event period, there will also be workshops for visitors to try their hand at making windmills, Japanese masks, origami and coloring so that they can celebrate the arrival of spring together with the Maison. For a limited time, there will also be a pop-up boutique offering a space to experience anew the love and respect for the natural world conveyed by the Maison through its creations.
Special programs featuring “L'ÉCOLE, School of Jewelry Arts”, projects supported by the Maison as part of its cultural program, will also be held over the event period. We invite you to join Van Cleef & Arpels and Alexandre Benjamin Navet in celebrating the arrival of spring 2025 in the flowery, colorful streets of Tokyo.
Spring is blooming in Marunouchi
From April 16th to May 11th, 2025
Nakadori Avenue, Marunouchi, Tokyo, Japan
Workshops on Saturdays, Sundays, national holidays, and April 16th, 17th, 2025. From 11:00 to 16:00
Read aloud sessions on April 19th, April 27th, April 29th and May 5th. 13:00 and 15:00
Pop-up boutique
Address: MARUCUBE, Marunouchi Building 1F, 2-4-1 Marunouchi, Chiyoda-ku, Tokyo
Opening hours: 11:00-19:00
Luck is in sight
