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Summer love story
Van Cleef & Arpels was born in the wake of the marriage of Alfred Van Cleef and Estelle Arpels in 1906. Since then, love has been a key source of inspiration for the Maison and has permeated its creations from the beginning: indeed, the first piece mentioned in the sales records from 1906 is a diamond heart. This year, under the theme of “Summer love story”, Van Cleef & Arpels celebrates the special seasonal moment with fairies and birds, recalling the Japanese summer tradition of Tanabata, the Star Festival.
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Inspired by the “Summer love story”, French illustrator Julie Joseph has collaborated with the Maison once again to bring her dreamlike universe and tell a beautiful story. Her drawings depict a fairy dancing against a background of flowing stars, and two birds in love.
The two birds, like Orihime and Hikoboshi who are thrilled to meet each other once a year, recite a poem of love and spend a happy moment under the twinkling starry sky. Wishing to meet again next year, they reflect the sweet and graceful poetic sentiment of a loved one.
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