Since its founding in 1906, Van Cleef & Arpels has looked to nature as a perpetual source of inspiration. Each year it celebrates the arrival of spring, heralding the rebirth of life and its symbolic flowers. Carrying on this tradition, in collaboration with French Artist Alexandre Benjamin Navet, and with the support of NPO, the Marunouchi Area Management Association (Ligare), active in the Otemachi, Marunouchi and Yurakucho areas, the Maison will transform Marunouchi Nakadori Avenue into an immersive space filled with vibrantly blooming flowers. The colorful installations created by Alexandre Benjamin Navet will rouse the poetic sensibilities of visitors of all ages and invite them into a magical garden emerging in the heart of the city, Marunouchi Street Park.

This year's main characters will be flora and fauna, beloved creatures of the natural world, on show from April 16th to May 11th, 2025, on Nakadori Avenue in Marunouchi, the historical and cultural center of Tokyo for an enchanting celebration of the arrival of this special season. The imaginary garden, infused with life through the fresh color palette of Alexandre Benjamin Navet, will incorporate benches and swings for passersby to relax on, a bridge over a pond embellished with flowers and grass and a fountain where birds can rest their wings. A small outdoor library will also be filled with blooming flowers for new stories to be weaved by those who gather there.

During the event period, there will also be workshops for visitors to try their hand at making windmills, Japanese masks, origami and coloring so that they can celebrate the arrival of spring together with the Maison. For a limited time, there will also be a pop-up boutique offering a space to experience anew the love and respect for the natural world conveyed by the Maison through its creations. Special programs featuring “L'ÉCOLE, School of Jewelry Arts”, projects supported by the Maison as part of its cultural program, will also be held over the event period. 

Join Van Cleef & Arpels and Alexandre Benjamin Navet in celebrating the arrival of spring 2025 in this colorful celebration of nature on Nakadori Avenue.