NEWSROOM

Van Cleef & Arpels unveils the new setting of the Shinjuku Isetan boutique in Japan

August 29, 2024

Van Cleef & Arpels unveils the new setting of the Shinjuku Isetan boutique.

The Maison is pleased to announce the opening of its renewed boutique in Isetan Shinjuku on August 31st, 2024.

 

Located on the fourth floor of Isetan Shinjuku’s main building, the boutique has been expanded to a spacious 150-square-meter interior. The design of the renewed Isetan Shinjuku boutique blends the artistic style of the 1920s Art Deco movement with sophisticated modern concepts. A beautiful coved ceiling embellished with gold leaf extends from the entrance, while the walls are decorated with hand-painted drawings on gold leaf. 

 

Inspired by the love story of Estelle and Alfred, the Maison’s emphasis on bridal elements, is reflected throughout the boutique creating a poetic atmosphere that embodies the spirit of the “Maison of Love” dear to Van Cleef & Arpels.

 

The boutique welcomes visitors with a wide selection of the Maison's High Jewelry creations as well as iconic Jewelery collections such as Alhambra, Frivole and Perlée.