In 1906, Van Cleef & Arpels opened its first boutique at Paris' 22 Place Vendôme, which was formerly the Hôtel de Ségur. This historic setting was transformed in 2022 to become a Salon des Parfums dedicated to the Maison's fragrances.

This luminous space with soft colors displays a striking play of undulations along its walls. Like theater boxes, oak alcoves house a Sèvres porcelain tablet in their hollow, showcasing an individual bottle. Seeming to float in the center of the space, a perfumer's organ was specially designed to appreciate the scent of First – the first Van Cleef & Arpels fragrance launched in 1976 – as well as the Extraordinary Collection's perfumes.