1920s
Van Cleef & Arpels’ creations adopted the geometric forms of the burgeoning Art Deco movement. A predilection for platinum and diamonds gave birth to sumptuous pieces of exceptional fluidity known as “white jewelry.”
1923
A passion for oriental inspirations
In 1922 the tomb of Tutankhamun was discovered, sparking a wave of orientalism in Europe. The Maison drew inspiration from contemporary fascination with Egyptian culture, as well as Japanese, Chinese and Indian stylings. Motifs inspired by non-European arts and new materials came to adorn its jewelry creations and precious objects.
1923
Creation of the Maison’s first secret watch
Van Cleef & Arpels created a platinum and diamond secret wristwatch.
1925
Exposition Internationale des Arts Décoratifs et Industriels Modernes
Van Cleef & Arpels was awarded the Grand Prize at the Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris, notably for its Entwined Flowers, Red and White Roses bracelet.
1926
An Artistic Direction duo at the Maison
Renée Puissant, daughter of the founding couple, became the Maison's Artistic Director, in collaboration with designer René-Sim Lacaze. With boldness and imagination, they forged a distinctive, eminently recognizable style for Van Cleef & Arpels.
