From April 1st to April 7th, 2025, Van Cleef & Arpels participates at Watches and Wonders in Geneva. Every spring, the great watchmaking brands gather to present their new creations, an opportunity for the Maison to pay tribute to Paris, the city of its birth. New timepieces will be unveiled, embodying the Poetry of Time™ dear to Van Cleef & Arpels, its mechanical expertise and its attachment to the métiers d'art.

In 2010, Van Cleef & Arpels unveiled the Pont des Amoureux watch, the first Poetic Complications piece to win a prize at the Grand Prix d'Horlogerie de Genève. Ever since, the collection has told the story of a woman and a man who, bound by affection, meet on a bridge in Paris. This year, four new watches with precious bracelets enrich the story, revealing the couple in landscape scenes evoking different moments of the day. In turn, the dials take on color nuances of dawn, morning, dusk and moonlight.

Continuing the story initiated with the Pont des Amoureux watch, Van Cleef & Arpels introduce a new rendezvous. The Lady Arpels Bal des Amoureux Automate watch sets the scene for the couple's tryst in a Parisian guinguette. At noon and midnight, the lovers come together and exchange a kiss thanks to the automaton movement.

Created in 1935, the Cadenas watch quickly became an emblem of Van Cleef & Arpels' watchmaking. In keeping with the original aesthetic of this model, which has marked the Maison's history, Van Cleef & Arpels is introducing a new precious creation. This piece combines a yellow gold bracelet with a case paved in snow-set diamonds and enhanced by row of princess-cut sapphires. The creation can be worn as a bracelet, its angled dial allowing the time to be read discreetly.

Since its foundation in 1906, Van Cleef & Arpels has also distinguished itself in the creation of precious objects full of enchantment and surprise. These decorative elements and beauty accessories reflect both the habits of their eras and the Maison's expertise. Faithful to this tradition, automatons offer a new vision of time.

The Naissance de l'Amour automaton features the mythological character of Cupid in white gold, rose gold, yellow gold, and diamonds. It rises gracefully from a basket of feathers adorned with a lacquer color gradation. Its ascent is accompanied by the melody of a carillon. A graduated rotating ring indicating the time thanks to two lacquered feathers accented with diamonds.

As part of the Poetic Astronomy® universe so dear to Van Cleef & Arpels, the Planétarium collection has been enriched this year by a new automaton. It presents the Sun and the planets in its system visible from the Earth. Owing to a complex mechanical movement, each celestial body moves at its actual speed of rotation. Beneath the custom-blown globe of the automaton, a poetic scene comes to life. When the animation begins, a shooting star in rose gold, diamonds and Mystery Set™ rubies makes its appearance and flies by to indicate the hours and minutes on a 24-hour dial, all accompanied by a crystalline melody.

Inspired by the world of couture, the Ruban Mystérieux watch reproduces the delicacy of ribbon gracefully enveloping the wrist. At the center of the piece, a diamond sits atop the dial, revealing the time thanks to the purity of its finely crystallized material. On the piece, the metal is rendered discreet beneath the brilliance of the diamonds thanks to the stone's snow-set arrangement. It also fades away in favor of the rich nuances of the sapphires and emeralds, held in place by the Mystery Set™ technique.